WHISKEY + POP CULTURE

The intersection of showtime & spirits
Love whiskey/bourbon as much as the next person, but a Jack Daniels coffin strikes me as overkill (unless you’re in the founding family I suppose? Still, poor taste… h/t @CalebWilde)

Love whiskey/bourbon as much as the next person, but a Jack Daniels coffin strikes me as overkill (unless you’re in the founding family I suppose? Still, poor taste… h/t @CalebWilde)

Whiskey on TV: True Detective, S1

For a show based in rural Louisiana, the folks of HBO’s True Detective sure do not care about any regional products. When it comes down to what whiskey these forlorn cops drown their sorrows in, Jameson is clearly the everyday liquor of choice (evidenced here by both Rust and Marty):

Things get slightly classier (but no deeper in local drink ties) when the main duo celebrates. Johnnie Walker Black seems to satisfy all the cops for an occasion. 

Finally, when modern times arrive and bourbon is absolutely prevalent, it’s Macallan that greases the bureaucratic wheels of justice. 

Jack Daniels gets intentional about its rock cred

The unique Tennessee mash was always a rock music beverage—see Richards, Keith (n.). But now the brand is getting explicit in the association by hosting shows across the country. It’s called Live and the Landmark, and the larger events include concerts at SF’s City Hall and NY’s Statue of Liberty. 

Sundance and Glenlivet paired up for a series of short documentaries… about advice and not necessarily whiskey. Nevertheless, no one will complain about some Bryan Cranston or Eric Ripert facetime. 

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We support the idea of pairing Girl Scout cookies with bourbon as much as anyone, but The Bourbon Review needs to take a moment. Maybe you can find Shortbreads everywhere, but could the pairings get a little less accessible than Pappy? 

We support the idea of pairing Girl Scout cookies with bourbon as much as anyone, but The Bourbon Review needs to take a moment. Maybe you can find Shortbreads everywhere, but could the pairings get a little less accessible than Pappy? 

Whiskey on TV: Justified, “Wrong Roads” (S5, E9)

If DEA lawman Alex Miller wasn’t a clear enough Ghost of Christmas Future for Raylan, he also fancies himself a whiskey drinker. Wild Turkey would’ve been too on the nose, so Maker’s Mark fits in here just fine.

Unidentified brown spirits: Community, S5 E7 “Bondage and Beta Male Sexuality”

We’ve seen everyone’s favorite fake—Glencallan—show up in this season of Community despite the show’s open love of Macallan. Most of that revolves around Jeff Winger however, and last week the two sipping on a little something were Abed and Prof. Hickey. What’s the beverage of choice when it’s time to bury the hatchet between these two? Well… we could use a little help. Anyone with intel?

Previous editions: 

Unidentified Brown Spirits: The Walking Dead

Unidentified Brown Spirits: Merle’s Walking Dead handle

Unidentified Brown Spirits: Mad Men (and again)

Unidentified Brown Spirits: Kid Cudi’s whiskey

Unidentified Brown Spirits: Shirley’s Community booze

Unidentified Brown Spirits: Ben Affleck’s Argo poster

Unidentified Brown Spirits: Top Of The Lake

Unidentified Brown Spirits: This American Life

Unidentified Brown Spirits: The League

BOGB: Buy one, get booze

Sigh, to be back in San Francisco. Not only is it great weather, food, entertainment, and culture… but they just opened a Wolverine store. And as the initial promotion, you could get a bottle of Elijah Craig with any pair. You win again, SF. 

From journalist @petersm_th, can&#8217;t say we&#8217;ve ever seen a whiskey that claims to increase life expectancy. Wonder why Duffy&#8217;s PureMalt Whiskey doesn&#8217;t exist anymore? (He left a great legacy of false advertising though.)

From journalist @petersm_th, can’t say we’ve ever seen a whiskey that claims to increase life expectancy. Wonder why Duffy’s PureMalt Whiskey doesn’t exist anymore? (He left a great legacy of false advertising though.)

Jim Beam is apparently tired of Kid Rock and Raylan, so they hired…

Mila Kunis?!? She like bourbon and is the new official face of Jim Beam, according to AdWeek. Look for some TV ads soon.